Jenny Anderson
Really? It has come to this? Struggling to write a blog post?
As a returning student at MPTC, I have been learning how to write HTML, Javascript
and PHP; these languages create every single page on the Web. I have been taking
these languages and creating something that not only works but is also aesthetically
pleasing (see this). This task was not an easy one. I come from an artistic background and for the
last two and a half years, I have been painstakingly rerouting my right-brain synapses
towards the left. I have even had the sensation that my brain is larger than my head.
(But hey, that could be another blog post.) But for now, I find myself here, incapable of
writing a blog post about digital media marketing on a site that I could create.
So I depended on the one thing that has helped me through school: my keen research
abilities. I Googled, “How to write a good, interesting blog.” This is what I found.
Number one rule: choose an interesting topic. So here I go.
My topic: The importance of understanding digital media marketing from my perspective
as a Web designer/ developer.
As an entrepreneurial Web designer, knowing all the needs of clients is imperative. Not
only do clients want a fantastic-looking-highly-operational site, they also want to use
that site to its greatest potential. Knowing how to promote the clients’ site by utilizing
social media outlets such as Twitter, Facebook and Pinterest can only bolster your
credentials. Social media marketing works hand in hand with Web design. I think our
era is one to represent the jack of all trades, master of all, culture. The more you
know, the better you will be. The better you are, the more you can offer.
The end.
But keep in mind, the more you can offer the longer your days will be. For digital marketing and Web design never sleep, and I have the bags under my eyes to prove my point.
I think I did it!
Hopefully, you found this post interesting.
Thursday, May 16, 2013
Tuesday, May 14, 2013
FEAR: Public Enemy #1
By Cynthia Cannon-Zietlow
Brief message--we fear Fear. We hate Fear. We do not understand why we are so deathly afraid of Fear itself, but we are; hence, we fear its power.
By age 21, I told her, "I have accepted you as Teacher. You have shown me my weakness, awkwardness, ugliness, inadequacy, deficiency, stupidity. You have told me that I am good for nothing. I am aware that this is your truth. I accept that this must be your message. Bound to you as I am, I nonetheless commend myself for hanging onto Life, because if I listened to you, then I would surely die. You are not Me."
For the first time, I was proud of myself. The truth of this resonated through me like sunlight, like Love.
Am I alone in being afraid of the power of Fear? No, as Americans, our greatest fear is being rejected, judged as unacceptable, or unwanted. Our second greatest fear is physical death. Our greatest enemy is Fear itself.
At various stages in my life I have had to face again the resurgence of Fear's power. Like me, she too has grown stronger with age. Yet now there is a way to reach out my hand, hold yours, and together we can stand tall in a way we never could before.... My life's battle with social anxiety has taught me that it is through caring for others more than myself that I can control and quieten Fear. My life's goal has been to learn to live compassionately with myself and my Panic Disorder, and therefore with others and their own weaknesses. The key is to learn to live peacefuly with ourselves and others.
With the help of the Internet and MPTC's Digital Marketing program, I will learn to use social media tools to connect with others. My objective, professionally, is to create relationships with a network of trusted friends and together share those companies, services, and organizations that do good in the world.
I want to do more to share this wealth--acceptance, kindness, honesty, diligence, and wisdom--beginning right here, right now.
Brief message--we fear Fear. We hate Fear. We do not understand why we are so deathly afraid of Fear itself, but we are; hence, we fear its power.
After 55 years on the planet, Fear and I have a semi-functional relationship. Called Panic Disorder, Fear has been my Siamese twin. Because I had to, I learned to listen to and understand her, accepting her as part of myself. She told me I would never be good enough and took every single available opportunity to overwhelm me with mind-numbing panic that physically nauseated me--before a public speaking event, a math test, sometimes for reasons unknown. My error also was in believing her message was true; I withdrew into sports, books, poetry, music, nature, and art because in youth, there was no escaping her domain.
For the first time, I was proud of myself. The truth of this resonated through me like sunlight, like Love.
Am I alone in being afraid of the power of Fear? No, as Americans, our greatest fear is being rejected, judged as unacceptable, or unwanted. Our second greatest fear is physical death. Our greatest enemy is Fear itself.
At various stages in my life I have had to face again the resurgence of Fear's power. Like me, she too has grown stronger with age. Yet now there is a way to reach out my hand, hold yours, and together we can stand tall in a way we never could before.... My life's battle with social anxiety has taught me that it is through caring for others more than myself that I can control and quieten Fear. My life's goal has been to learn to live compassionately with myself and my Panic Disorder, and therefore with others and their own weaknesses. The key is to learn to live peacefuly with ourselves and others.
With the help of the Internet and MPTC's Digital Marketing program, I will learn to use social media tools to connect with others. My objective, professionally, is to create relationships with a network of trusted friends and together share those companies, services, and organizations that do good in the world.
I want to do more to share this wealth--acceptance, kindness, honesty, diligence, and wisdom--beginning right here, right now.
Thursday, May 9, 2013
Social Media Illusions
by Pam Stansbury
I love to paint. The style
that I most enjoy comes from a French term, tromp l’oeil, (pronounced: trump ploy) which means to fool or trick
the eye. This type of painting is so realistic, that for a moment, the viewer
believes that what they see is actually there.
Because I have honed this
craft, I am not afraid of it. I was afraid of working with social media.
With paint, I knew I had
control over the shadows and highlights that were created by my brush. With the
computer, even though I knew I could write based on my Public Relations
background, I felt intimidated by the lack of control once the written word was
blended into the mural of the Internet. If I could not hold the information in
my hand, where was it? Who could access it? What could “they” do with it?
My limited knowledge in an
ever-expanding techno world is the stick drawings of art. A few years ago, my
son and I saw a sign in McDonald’s that said they now have Wi-Fi. I had heard of Wi-Fi but I had never seen it spelled out. I
asked him if he had ever had their new “Wee Fee.” He responded that we should
go through the drive thru and order it. At the last moment he said, “no Mom,
don’t order it.” To this day they call me the Wee Fee Queen.
Student of the Arts
I have no fear in creating
art, just passion. My perspective has changed from fear and denial to faith and
digitally painting a tweet, blog or Facebook page. Look out digital marketing
world. The “Wee Fee Queen” has arrived. I am no longer satisfied with stick
drawings when I am accustomed to living the extremely detailed trompe
l’oeil lifestyle.
Tuesday, May 7, 2013
MPTC, Digital Marketing Student gets Internship
By:
April Neumann
Amber
Infalt, student at MPTC, gives us the inside scoop!
Why did you choose digital
marketing?
I didn't really think
I would get this into the digital marketing side of things until my last
semester in the marketing program when I took a class with Kory on analytics.
It really interested me that it is such a personable and creative way to do
marketing and you can see the response of what works and doesn't work. It is
also such a huge growing area and if you want to go into marketing, at any type
or size of business, you should expect to do digital marketing. Many of us grew
up with the internet, and look at how it is shaping the way we all interact.
I'm sure that we will only become more technology-driven, so there is always
that security of the job as well.
How do you like your job
at Northbrook Insurance Associates in Slinger, WI?
I enjoy the freedoms
they give me. They have a good deal of confidence in me and that allows me to
suggest new things. I am able to look at all of the analytics of our website
and Facebook pages in order to maximize the reach of posts. Also, I make a lot
of the email templates for bulk email promotions that are sent out when we have
something going on or have new leads that are potential clients.
Currently I am working on a promotion called Schoolkits for Kids. We started a referral program that I was a big part of promoting as well, so I am pretty involved in a lot of the new things happening at Northbrook. It is very cool that they are investing in me and I look forward to continuing with Northbrook after graduation.
Currently I am working on a promotion called Schoolkits for Kids. We started a referral program that I was a big part of promoting as well, so I am pretty involved in a lot of the new things happening at Northbrook. It is very cool that they are investing in me and I look forward to continuing with Northbrook after graduation.
How did MPTC help you get
the internship?
I owe a lot to Kory
for giving me the heads up that they were hiring and for talking to Ryan from
Northbrook about me. I would also say that Robin had a lot to do with it as
well. She may not have directly been involved in the process but she prepared
me and pushed me to be such a great student and to be one of those "go
do" people. I think Moraine Park does a great job getting students ready
for the "working world," and I appreciate all of the help from Kory
and Robin.
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